I can’t actually believe we have come to the end of our third year! Where has the time gone?! They say time flies when your having fun and I couldn’t agree more, I swear I blinked may last year and now were here again. What a an amazing few years we’ve had!! Both personally and business wise it has been an incredible journey from start to finish and I couldn’t be more grateful or any happier! Of course any business has ups and downs but the challenges you face only make you appreciate success much more. I say ups and downs very lightly as I really can’t complain about anything that has happened, Ive been so lucky to have managed to find such a niche market and to have such a supportive amazing set of customers. Im so happy and proud of how far my products have come, when I compare the newest collection to my first range back in 2014 I can’t believe how much the products have developed. We started off with a range of just 16 products and I now have over 70 today. It makes me feel so happy and proud when I look at how far the brand has come, some times find it hard to believe that I built it from nothing. Just last week I launched our SS17 collection, throughout the time i’ve had the brand I have always said that it doesn’t feel like real life, launching that collection was the best most successful day the brand has ever had, taking over any black friday or christmas sale. We completely over exceeded all expectations by a mile and that was the first time in the whole three years that it really sunk in and felt real. I was totally over whelmed and quite emotional which is a rarity for me! Looking at the finished products live online with hundreds of comments coming in about how much everyone loved them linked with the hundreds of orders we were receiving whilst looking at my initial drawings of the collection in front of me was the most elating feeling, for me its the best feeling - theres nothing like it. I never get any less excited when the samples arrive for a brand new product, I’m still as passionate as I was all those years ago. Im really proud of how far the company has come and am so so grateful that my years of hard hard work is now paying off.
Wanting to say a massive thank you to all our customers who have supported us over the last few years, so glad and proud to be able to offer you the products we currently do. Hopefully next year I can improve my demand planning and never be out of stock! I have always said that if your years aren’t getting better then your doing something wrong, and mine certainly are! I cant wait to see what the next few years has in store for Aztec Diamond - #teamAD