AD Show Jackets are coming!

AD

January 14TH

Say hello to our new competition jacket! 

Over the years of AD being a brand, we have strived to become one of the most technically advanced brands on the market place. Being a company that has evolved so quickly into a market leader - our products have become significantly more technical the past couple of years. 


The show jacket is a highly request product which has been worked on for some time. We wanted to wait until we had the correct technology and skill to be able to do the product justice; now it that time! The jacket has evolved considerably from the initial designs and samples.  Even in a basic product, there are so many tweaks that have to be made - never mind a show jacket. We must ensure the best possible fit, design and fabrication for the customer.  It's been a long process but we're super excited to launch - hopefully in April!

“If it doesn’t sit right on the body, then the whole look of the jacket is flawed.”


THE FIT

The jacket fit is one of the most important aspects of the design process. If it doesn’t sit right on the body, then the whole look of the jacket is flawed. There have been fittings across various body types. Measurements have been adjusted, linings removed, and darts added to allow the best fit- this requires many samples and can be time consuming. However, this is essential to the process. The fabric is also a key part of the fit therefore vital in the development process, we wanted something super light and stretchy that wouldn’t loose shape over time, but would be structured enough to hold and create a flattering silhouette on any body.








“Tonal has been most effective and gives a real premium look.”


THE BRANDING


Branding has also been a key consideration of the show jacket. It is designed to align with the rest of Aztec’s competition wear and showcase the trademark premium quality. We have found that less is more, reducing the branding down and keeping it tonal has been most effective and gives a real premium look. In the most recent samples, a pop of red has been added to the design. Whilst subtle, (used very sparsely on a small label and to the internal) this only adds to the sporty feel of the jacket. It is an aspect of that may well influence the design of future products. 


We wanted the jacket to have something unique to itself and the customer which is why we added the detachable collar. The customer will have the option of purchasing additional collars in other colours and fabrics to fully customise their look without the expense of buying a new jacket.


"Our instragram followers have been a major part in the show jacket journey"


THE COLOUR

Finally, the colour of the jacket is also something taken under careful consideration. There have been countless lab dips in order to select the right colours. Alongside the standard black and navy, there are additional choices of colour. Following customer feedback, red, burgundy, grey and green have proved popular additions and there will be further discussions in order to finalise the selection of colours available on release. 


Our instragram followers have been a major part in the show jacket journey, giving feed back and helping with colour decisions. This coming week we are going to ask our followers to vote on what colour jacket they would purchase. The top three colour for adults, and top two for kids will be chosen from our customers choice. 




KEY ATTRIBUTES TO OUR NEW SHOW JACKET...

  • 01

    Coated light weight fabric 

    Our incredible fabric will be coated with a ultra-technical oloution, which will not only repel water without taking away breathability - but will also repel stains. 

  • 02

    Detachable collar

    The collar of our jackets will be attached with a zip, meaning in future we will be able to offer different collars for customers to buy, meaning they can personalise their jacket.

  • 03

    Laser cut back panel 

    We wanted to make the jacket as breathable as possible to make sure its super comfortable to ride in all climates. We added a laser cut panel down the full back of the jacket for air flow.

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